Certified Primal Question Coach  ·  Bingham Farms, Michigan

Discover the Question
That's Been
Running Your Life

The Primal Question Framework reveals the core emotional need driving your patterns — in leadership, relationships, and everything in between. When you find yours, everything shifts.

Book a Free 30-Min Session Explore the Framework
Explore
Kenneth Cheyne, Certified Primal Question Coach

About Me

Kenneth Cheyne
Certified Coach

My path to coaching was shaped by a lifetime of pushing into the unknown — literally and figuratively. Whether navigating the demands of professional life, working through personal transformation, or climbing to 22,500 feet on Mount Everest, I've learned that lasting change begins when you understand what's truly driving you beneath the surface.

"You don't overreact randomly. You don't shut down out of nowhere. You're protecting something deep inside."

As a certified Primal Question Coach, I work with individuals who are ready to move beyond patterns that have held them back and step into the clarity, confidence, and connection they're capable of. My approach is direct, warm, and grounded in deep listening.

I work with clients in Bingham Farms and the broader Southeast Michigan area, as well as by phone and video call with people anywhere.

Climbed to 22,500 ft · Mount Everest
Mount Everest from 22,500 feet
Himalayan peaks · 22,500 ft
Ancient forest
Ancient forest
Still waters
Still waters
Mountain ridgeline
Mountain ridgeline

The Primal Question Framework

What's the Question
Driving Your Life?

Created by Mike Foster, the Primal Question Framework is built on a breakthrough insight: every person is unconsciously organized around one core emotional need — a question they've been asking since childhood. This isn't a personality label. It's a living lens that shapes how you communicate, lead, love, and respond under pressure.

When you know your Primal Question, you stop being run by it — and start using it as a superpower.

Over 150,000 people have used this framework. 9 out of 10 report clearer, more effective communication after identifying their question. My role as your coach is to help you not just identify it — but integrate it into every area of your life.

01
Discover
Through a brief, precise assessment and guided conversation, we surface the core question that has quietly been shaping your life. Most clients say "that's exactly it" within the first session.
02
Understand
We explore how your Primal Question shows up in leadership, relationships, ambition, fear, and resilience. Patterns that once seemed random suddenly make profound sense.
03
Transform
Armed with self-knowledge, you begin to choose rather than react — and build the practices to live from your full potential, not your old programming.
04
Apply
Real change happens in real life. Together we apply your insights to concrete challenges: career transitions, relationship dynamics, leadership dilemmas — so the work never stays abstract.
Mount Everest from 22,500 feet — Kenneth Cheyne's personal photograph
22,500 feet · Mount Everest

The Seven Primal Questions

Which one is yours?

Each person organizes their life around one of these seven core questions. Understanding yours — and recognizing it in others — changes how you communicate, relate, and lead.

Q1
The Guardian
Am I Safe?
Q1s are the world's protectors — emotionally connected, analytical, and highly attuned to risk. They crave physical and emotional safety; negative surprises are a hard no.
At their bestRelaxed, at peace, healing and protecting those around them.
Q2
The Provider
Am I Secure?
Q2s build stable environments and prioritize relationships and resources. Trustworthy and methodical, they fear not having enough — financially or relationally.
At their bestGenerous, grounded, and deeply connected to the people they love.
Q3
The Nurturer
Am I Loved?
Q3s are gifted at creating warm, safe environments where others feel seen and treasured. They fear being dismissed, unheard, or unseen by the people who matter most.
At their bestNurturing, empathetic, and a source of deep warmth for others.
Q4
The Connector
Am I Wanted?
Q4s are welcoming, inclusive, and gifted at connecting people. They crave belonging and fear being excluded, replaced, or overlooked in the groups they value.
At their bestWarm social presence, making everyone around them feel special.
Q5
The Achiever
Am I Successful?
Q5s are confident, focused, and driven to win. They thrive on results and dread being seen as incompetent or underachieving — by themselves or others.
At their bestLeading themselves and others to remarkable outcomes with a can-do spirit.
Q6
The Advocate
Am I Good Enough?
Q6s are valuable, resourceful, and gifted at spotting untapped potential in people and situations. Being negatively judged or criticized cuts deeply.
At their bestAdding value, embracing imperfection, and maximizing the lives around them.
Q7
The Visionary
Do I Have a Purpose?
Q7s are imaginative, forward-thinking, and driven to make the world better. They hunger for meaning and fear living a purposeless or ordinary life.
At their bestRallying others toward a vision and helping people unlock their own purpose.

Take the official assessment — it only takes about 5 minutes and results are instant. Then let's explore what your question means together.

Take the Free Assessment →

How It Works

Taking the
Assessment

The Primal Question Assessment is the first step. It takes about 5 minutes, and results are instant. Here's how we move from assessment to real transformation together:

  • 1
    Take the Free Assessment
    Click the link to take the official Primal Question Assessment at primalquestion.com. It's brief, revealing, and completely free — no account required.
  • 2
    Book Your Complimentary Session
    Schedule a free 30-minute get-acquainted call. We'll connect, explore your results, and see whether working together is the right fit.
  • 3
    Unpack Your Question Together
    In our first coaching session, we go deep on your Primal Question — what it means, how it's been shaping your life, and where it's been holding you back.
  • 4
    Build a Path Forward
    Together we create a coaching plan tailored to your real goals — whether that's communication, leadership, relationships, or a life transition you're navigating.

Get Started Today

Ready to Discover
Your Primal Question?

The assessment takes 5 minutes. The insight lasts a lifetime. Start there — then let's talk about what it means for your life and goals.

Take the Free Assessment → Book a Session

Book a Session

Complimentary
30-Minute Session

No pitch, no pressure — just an honest conversation. We'll talk about where you are, where you want to go, and whether the Primal Question Framework might be a fit for you.

We can meet via

Telephone
A simple phone call — no technology required
Zoom
Video call
In Person
Bingham Farms, MI

Request Your Free Session

Tell me a little about yourself and I'll be in touch within one business day.

Your information is kept private and never shared. I personally respond to every inquiry.

Contact

Let's Start a
Conversation

I personally respond to every message, typically within one business day. Whether you have questions about the framework, the coaching process, or just want to connect — reach out.

Email
Email Ken
Office Address
31000 Telegraph Road, Suite 130
Bingham Farms, MI 48025
Availability
Monday – Friday
In person (Bingham Farms area), telephone, or video call
Primal Question
primalquestion.com
Official framework & resources
Serene natural landscape

Serving clients in

SE Michigan & Beyond